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The Problem
Wasting 40 hrs per week on tracking referrals manually with only a 6% referral rate – making it harder to attract clinical talent
Fairview was challenged with sourcing clinical talent, especially nurses. Their employee referral program was extremely manual and faced low engagement from their frontline workforce.
Only 6% of their annual hires were coming through referrals and their recruiting team was spending 40 hours per week manually managing it on spreadsheets.
Solution with Eqo
A fully-automated referral solution that provides a text-based referring experience for employees, and allows the Fairview TA team to send SMS campaigns for awareness
We’ve also worked with their team on overall strategy including placing physical banners, posters and awareness around their facilities.
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The Results
In just four months, Fairview sourced 73 nursing hires, saved their team over 600 hrs, and reduced turnover rate to 3.1% for referral hires
In just four months, Fairview Health Services sourced 73 nursing hires through employee referrals, including 33 Registered Nurses (RNs), 9 Certified Registered Nurse Anesthetists (CRNAs), and 4 Nurse Practitioners.
They achieved an impressive 37% application-to-hire rate for employee referrals—far surpassing the industry average of 5%.
Referral hires also contributed to their workforce retention with a 3.1% 120-day turnover rate, emphasizing the quality of candidates sourced through the program.
Employees are thrilled with the process as well. The new text-based referral experience received an average rating of 4.5/5 stars, with one employee noting, “Love the simplicity.”
"Working with the Eqo team, Tawfiq and Tiffany have been absolutely fabulous. Their communication, their partnership, their willingness to change and try new things based on our needs has just been fantastic. They really are a true partner to our organization and not just another vendor"
Amy Behrends
Recruitment Sourcing Manager | Fairview
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