How to Set Up a Temporary Bonus and Socialize It!
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If you have high-priority job requisitions that need immediate attention, increasing the referral bonus for a limited time can help incentivize referrals and accelerate hiring. Follow the steps below to set up a temporary bonus and then promote to certain a specific employee group that may benefit the most.
Step 1: Set Up the Temporary Bonus
- Navigate to "Setup" → "Reward Tiers"
- Click "Create New Tier"
- Name the Tier (e.g., "Temporary Bonus - $5k ER RN, Dallas")
- Define the Reward Parameters:
- Example: $2,500 after 60 days and $2,500 after 180 days per your policy
- Assign criteria to match the job (e.g., ER Nurse job code + Location = Dallas, TX)
- Ensure all parameters align with the values tagged on the job requisition in your ATS to properly tag the position with the temporary bonus
- Set the "Tier Hierarchy"
- You can typically set hierarchy level 2 (Typically, we mapped your $0 tiers (jobs that are not eligible for bonuses) and ranked them highest, so your $0 tiers at a higher hierarchy rank to prevent overrides)
- Toggle on "Fire Tier" and Set the Deadline:
- Any referrals made before the deadline will qualify for the temporary bonus
- Once the deadline expires, the tier is archived, and reward amounts revert to default amounts
Step 2: Promote the Temporary Bonus with a Campaign
- Navigate to "Campaigns"
- Draft promotional message for the temporary bonus
- Tag "Related Jobs"
- Select jobs that now qualify for the temporary bonus
- Choose Employee Recipient Filters:
- Example: ER Nurse job code + Location = Dallas, TX
- Customize filters to target specific employees, you can get as granula as you'd like depending on who you want your text to reach
- Send Campaign!
Step 3: Monitor Performance
- After sending the campaign, track employee engagement:
- Employees who receive the message and refer someone will be linked to the campaign analytics
- Navigate to "Pipeline" → Filter by "Campaign" → Select the relevant campaign
- View referral details and measure effectiveness in attracting candidates to targeted jobs
Best Practices:
- Send a reminder text as the deadline for the temporary campaign approaches!
- Use "Duplicate & prepare draft" under actions in "Campaign History" to duplicate any previously sent campaign to retarget the same employee group with a follow-up message
By following getting comfortable with running this workflow, you can efficiently set up, promote, and track temporary bonuses to drive more referrals for urgent job openings!
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